In 2013 I spent most of my time for a topology optimization project for Procter & Gamble. Technically it we perform transient multi-material optimization for the nonlinear Richards equation which models unsaturated flow. The product behind is a Pampers diaper. The first phase of the project is successfully finished. It was quite hard and computationally and numerically the most complicated and expensive problem I had to deal with up to now.
During summer slump when there is nothing else to report in the local newspaper, we even had two interviews. Well, I doubt this is the career boost a colleague sees in it - and the article is really written for the broad public by non-technicals journalists.
Sorry, all in German.
14. August 2013, Nuerberger Zeitung
Das High-Tech-Produkt für den trockenen Babypopo
15. August 2013, Nordbayrische Nachrichten
Gutes für den Baby-Po: Erlanger Forscher suchen nach der Super-Windel
Here the announcement of the Cluster of Excellence Advanced Materials
http://blogs.fau.de/news/2013/07/30/gutes-fur-den-baby-popo/